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Data Mining And Market Intelligence For Optimal Marketing Returns Susan Chiu

SKU: BELL-1833082

$ 31.00 ~~$ 45.00~~ (-31%)

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Data Mining And Market Intelligence For Optimal Marketing Returns Susan Chiu instant download after payment.

Publisher: Butterworth-Heinemann

File Extension: PDF

File size: 3.15 MB

Pages: 296

Author: Susan Chiu, Domingo Tavella

ISBN: 9780750682343, 0750682345

Language: English

Year: 2008

Product desciption

Data Mining And Market Intelligence For Optimal Marketing Returns Susan Chiu by Susan Chiu, Domingo Tavella 9780750682343, 0750682345 instant download after payment.

The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners. * Provides a dual treatment of market research and data mining * Uses a how-to approach for professionals with illustrative case studies in addition to theory * Includes practical tips on how to create executive reports, dashboards, and a market intelligence infrastructure