Data Mining Techniques In Crm Inside Customer Segmentation Konstantinos Tsiptsis by Konstantinos Tsiptsis, Antonios Chorianopoulos(auth.) 9780470685815, 9780470685822, 0470685816, 0470685824 instant download after payment.

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

Content:
Chapter 1 Data Mining in CRM (pages 1–15):
Chapter 2 An Overview of Data Mining Techniques (pages 17–64):
Chapter 3 Data Mining Techniques for Segmentation (pages 65–132):
Chapter 4 The Mining Data Mart (pages 133–187):
Chapter 5 Customer Segmentation (pages 189–224):
Chapter 6 Segmentation Applications in Banking (pages 225–290):
Chapter 7 Segmentation Applications in Telecommunications (pages 291–332):
Chapter 8 Segmentation for Retailers (pages 333–348):