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Datadriven Retailing A Nontechnical Practitioners Guide Louisphilippe Kerkhove

Name: Datadriven Retailing A Nontechnical Practitioners Guide Louisphilippe Kerkhove
SKU: BELL-46490812
Price: 31.00 USD
Availability: InStock
Rating: 4.8 (14 reviews)

SKU: BELL-46490812

$ 31.00 ~~$ 45.00~~ (-31%)

4.8

14 reviews

Datadriven Retailing A Nontechnical Practitioners Guide Louisphilippe Kerkhove instant download after payment.

Publisher: Springer

File Extension: PDF

File size: 4.37 MB

Pages: 423

Author: Louis-Philippe Kerkhove

ISBN: 9783031129629, 9783031129612, 303112961X, 3031129628

Language: English

Year: 2022

Product desciption

Datadriven Retailing A Nontechnical Practitioners Guide Louisphilippe Kerkhove by Louis-philippe Kerkhove 9783031129629, 9783031129612, 303112961X, 3031129628 instant download after payment.

This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms. The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.