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Designing Apparel For Consumers The Impact Of Body Shape And Size 1st Edition Marieeve Faust

  • SKU: BELL-4638806
Designing Apparel For Consumers The Impact Of Body Shape And Size 1st Edition Marieeve Faust
$ 35.00 $ 45.00 (-22%)

4.3

8 reviews

Designing Apparel For Consumers The Impact Of Body Shape And Size 1st Edition Marieeve Faust instant download after payment.

Publisher: Woodhead Publishing
File Extension: PDF
File size: 26.04 MB
Pages: 336
Author: Marie-Eve Faust
ISBN: 9781782422105, 9781782422150, 1782422102, 1782422153
Language: English
Year: 2014
Edition: 1

Product desciption

Designing Apparel For Consumers The Impact Of Body Shape And Size 1st Edition Marieeve Faust by Marie-eve Faust 9781782422105, 9781782422150, 1782422102, 1782422153 instant download after payment.

Given its importance for consumer satisfaction and thus brand success, apparel fit is a major challenge for retailers and brands across the industry. There have been major developments in sizing research and how it can be used in apparel design. This book reviews how these developments are affecting clothing design for different groups of consumers. Part one of this book identifies various aspects of body shape, size, volume and the psychological aspects of designing apparel. Part two outlines the challenges in understanding sizing and shape requirements and choices of particular customer groups.

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