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Designing With Data Improving User Experience With Large Scale User Testing Rochelle King

  • SKU: BELL-5468806
Designing With Data Improving User Experience With Large Scale User Testing Rochelle King
$ 35.00 $ 45.00 (-22%)

4.3

8 reviews

Designing With Data Improving User Experience With Large Scale User Testing Rochelle King instant download after payment.

Publisher: O'Reilly Media
File Extension: PDF
File size: 1.42 MB
Pages: 300
Author: Rochelle King, Elizabeth F. Churchill
ISBN: 9781449334833, 1449334830
Language: English
Year: 2015

Product desciption

Designing With Data Improving User Experience With Large Scale User Testing Rochelle King by Rochelle King, Elizabeth F. Churchill 9781449334833, 1449334830 instant download after payment.

Amazon, Netflix, Google, and Facebook have used data-driven design techniques to improve the user experience of their consumer products. With this book, you'll learn how improve your design decisions through data-driven A/B testing, and how you can apply this process to everything from small design tweaks to large-scale UX concepts. Want to determine if a new color will improve your website's overall user experience? Or if different copy text will lead to a better click-through rate? A/B testing provides the data you need to make substantive design decisions. This book shows you how to make data-driven design part of your product design workflow.

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