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Develop Your Marketing Skills Ruth Gosnay Neil Richardson

Name: Develop Your Marketing Skills Ruth Gosnay Neil Richardson
SKU: BELL-1399864
Price: 31.00 USD
Availability: InStock
Rating: 4 (36 reviews)

SKU: BELL-1399864

$ 31.00 ~~$ 45.00~~ (-31%)

4.0

36 reviews

Develop Your Marketing Skills Ruth Gosnay Neil Richardson instant download after payment.

Publisher: Kogan Page

File Extension: PDF

File size: 2.33 MB

Pages: 161

Author: Ruth Gosnay, Neil Richardson

ISBN: 9780749453954, 0749453958

Language: English

Year: 2008

Product desciption

Develop Your Marketing Skills Ruth Gosnay Neil Richardson by Ruth Gosnay, Neil Richardson 9780749453954, 0749453958 instant download after payment.

The combination of market fragmentation and over-supply means the need to understand customers is greater than ever.В This book addresses key contemporary marketing issues in a way that allowsВ readers to implement real changes to their organizations.В Covering product management, market research, communications, and pricing perspectives, it gives insights into how theories and tools work in actual business scenarios.В It also shows how to improve customer satisfaction, and it highlights timely issues such as sustainability.В Summary pages at the end of each chapter contain questions and suggested activities.