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Developing Advertising With Qualitative Market Research Judith Wardle

Name: Developing Advertising With Qualitative Market Research Judith Wardle
SKU: BELL-1740150
Price: 31.00 USD
Availability: InStock
Rating: 4.4 (82 reviews)

SKU: BELL-1740150

$ 31.00 ~~$ 45.00~~ (-31%)

4.4

82 reviews

Developing Advertising With Qualitative Market Research Judith Wardle instant download after payment.

Publisher: SAGE Publications

File Extension: PDF

File size: 2.77 MB

Pages: 152

Author: Judith Wardle

ISBN: 9781412903950, 1412903955

Language: English

Year: 2002

Product desciption

Developing Advertising With Qualitative Market Research Judith Wardle by Judith Wardle 9781412903950, 1412903955 instant download after payment.

With in-depth analysis of nine different cases, several of which have influenced the codes and regulations of corporate behaviour in the UK and America, this book explores the relationship between governance practice and theory. Each case gives readers the scope to analyze a typical situation, its outcomes, who the main actors were and how they behaved. The book underlines that there are sometimes conflicting views as to what 'good' governance is. It will help students clarify their own ideas about why governance fails and what the possible solutions are.