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Developing Strategies For International Business The Wrap Process Illustrated Edition J Angus Gillon

SKU: BELL-1385300

$ 31.00 ~~$ 45.00~~ (-31%)

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Developing Strategies For International Business The Wrap Process Illustrated Edition J Angus Gillon instant download after payment.

Publisher: Palgrave Macmillan

File Extension: PDF

File size: 5.05 MB

Pages: 194

Author: J. Angus Gillon

ISBN: 9781403934147, 1403934142

Language: English

Year: 2004

Edition: illustrated edition

Product desciption

Developing Strategies For International Business The Wrap Process Illustrated Edition J Angus Gillon by J. Angus Gillon 9781403934147, 1403934142 instant download after payment.

Reliance on opportunism is a high-risk strategy in global business, yet many companies operate this way, often acting on limited amounts of information. Equally, many other companies implement strategies based on models formulated in the teaching rooms of business schools or the back recesses of consultants' offices. This book lightens the dark corridors of strategy development and shows its readers how to build strategies for success in the international marketplace that take account of all the critical factors involved while allowing the use of personal judgment and process sureties. We call this the WRAP process.