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Developing Your Integrated Marketing Communication Plan David Waller

  • SKU: BELL-46261760
Developing Your Integrated Marketing Communication Plan David Waller
$ 31.00 $ 45.00 (-31%)

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Developing Your Integrated Marketing Communication Plan David Waller instant download after payment.

Publisher: McGraw-Hill Australia
File Extension: PDF
File size: 6.41 MB
Pages: 118
Author: David Waller
ISBN: 9781743072479, 1743072473
Language: English
Year: 2012

Product desciption

Developing Your Integrated Marketing Communication Plan David Waller by David Waller 9781743072479, 1743072473 instant download after payment.

Designed for marketing students and practitioners. In a highly competitive market it is vital to effectively communicate the message of your product, service or idea. The starting point for effective marketing communication is an integrated marketing communication (IMC) plan. Developing Your Integrated Marketing Communication Plan is a highly practical workbook taking you through the process of creating of an effective IMC plan, step by step. Accompanied by quotes from seasoned professionals, handy hints and a case study this book will help you and your marketing message succeed in our contemporary business environment.

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