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Development Communication Reframing The Role Of The Media Thomas L Mcphail

  • SKU: BELL-1383448
Development Communication Reframing The Role Of The Media Thomas L Mcphail
$ 31.00 $ 45.00 (-31%)

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Development Communication Reframing The Role Of The Media Thomas L Mcphail instant download after payment.

Publisher: Wiley-Blackwell
File Extension: PDF
File size: 1.28 MB
Pages: 248
Author: Thomas L. McPhail
ISBN: 9781405187954, 1405187956
Language: English
Year: 2009

Product desciption

Development Communication Reframing The Role Of The Media Thomas L Mcphail by Thomas L. Mcphail 9781405187954, 1405187956 instant download after payment.

In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.
  • Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change
  • Discusses the?major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet
  • Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media

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