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Dictionary Of Advertising And Marketing Concepts Arthur Asa Berger Fred S Goldberg

Name: Dictionary Of Advertising And Marketing Concepts Arthur Asa Berger Fred S Goldberg
SKU: BELL-51275250
Price: 31.00 USD
Availability: InStock
Rating: 4.4 (32 reviews)

SKU: BELL-51275250

$ 31.00 ~~$ 45.00~~ (-31%)

4.4

32 reviews

Dictionary Of Advertising And Marketing Concepts Arthur Asa Berger Fred S Goldberg instant download after payment.

Publisher: Taylor & Francis Group

File Extension: PDF

File size: 3.28 MB

Pages: 144

Author: Arthur Asa Berger; Fred S Goldberg

ISBN: 9781611329872, 1611329876

Language: English

Year: 2013

Product desciption

Dictionary Of Advertising And Marketing Concepts Arthur Asa Berger Fred S Goldberg by Arthur Asa Berger; Fred S Goldberg 9781611329872, 1611329876 instant download after payment.

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.