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Different Thinking Creative Strategies For Developing The Innovative Business Anja Foerster

Name: Different Thinking Creative Strategies For Developing The Innovative Business Anja Foerster
SKU: BELL-2339132
Price: 31.00 USD
Availability: InStock
Rating: 4.8 (74 reviews)

SKU: BELL-2339132

$ 31.00 ~~$ 45.00~~ (-31%)

4.8

74 reviews

Different Thinking Creative Strategies For Developing The Innovative Business Anja Foerster instant download after payment.

Publisher: Kogan Page

File Extension: PDF

File size: 7.65 MB

Pages: 204

Author: Anja Foerster, Peter Kreuz

ISBN: 9780749448400, 0749448407

Language: English

Year: 2007

Product desciption

Different Thinking Creative Strategies For Developing The Innovative Business Anja Foerster by Anja Foerster, Peter Kreuz 9780749448400, 0749448407 instant download after payment.

Different Thinking presents practical tools and strategies companies can use to help drastically increase the value of the business. The authors show readers how they can question their company's strategies, create new markets, give their products a radical makeover, and invent innovative new price and profit models to give them a competitive advantage over their rivals. To illustrate the theory, there are international examples from a broad spectrum of industries, from Apple and Virgin to Daimler-Chrysler, McDonald's, and Washington Mutual Bank, which show how taking such innovative approaches has worked in practice.