Digital Broadcasting An Introduction To New Media Jo Pierson Joke Bauwens by Jo Pierson; Joke Bauwens 9781847887412, 9781847887405, 9781474260848, 1847887414, 1847887406, 1474260845 instant download after payment.

Digital Broadcasting presents an introduction to how the classic notion of ‘broadcasting’ has evolved and is being reinterpreted in an age of digitization and convergence. The book argues that ‘digital broadcasting’ is not a contradiction in terms, but – on the contrary – both terms presuppose and need each other. Drawing upon an interdisciplinary and international field of research and theory, it looks at current developments in television and radio broadcasting on the level of regulation and policy, industries and economics, production and content, and audience and consumption practices.
The authors begin by situating digital broadcasting and the underlying theoretical frameworks. Next the volume discusses the history of broadcasting as a social institution and as a cultural form, stressing the renewability and resilience of broadcasting over time. We see how current technological, economic and regulatory transitions are reshaping the media- and sector-specific organization of the broadcasting industry as a whole. At the same time broadcasting production is also changing due to the shifting relationship between media professionals and audiences. This goes together with – allegedly – new forms and types of output, being broadcasted on old and new types of (post-linear) radio and TV channels. The question is how traditional channels are adapting (or not) to this new environment by branding strategies. Finally the authors discuss whether and how audiences (will) accept, resist or reinterpret the changes their trusty television sets and screens are going through, and how this might interact with their practices. The book concludes with a closer look at and a critical assessment of future trends in broadcasting.