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Digital Business And Ecommerce Management Strategy Implementation And Practice 6 Ed Management Chaffey

  • SKU: BELL-21973318
Digital Business And Ecommerce Management Strategy Implementation And Practice 6 Ed Management Chaffey
$ 31.00 $ 45.00 (-31%)

5.0

70 reviews

Digital Business And Ecommerce Management Strategy Implementation And Practice 6 Ed Management Chaffey instant download after payment.

Publisher: Pearson Education
File Extension: PDF
File size: 28.99 MB
Author: Management.; Chaffey, Dave
ISBN: 9780273786542, 9780273786559, 9780273786573, 9781161161175, 0273786547, 0273786555, 0273786571, 1161161171
Language: English
Year: 2015
Edition: 6. ed

Product desciption

Digital Business And Ecommerce Management Strategy Implementation And Practice 6 Ed Management Chaffey by Management.; Chaffey, Dave 9780273786542, 9780273786559, 9780273786573, 9781161161175, 0273786547, 0273786555, 0273786571, 1161161171 instant download after payment.

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

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