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Digital Business Leadership Digital Transformation Business Model Innovation Agile Organization Change Management Ralph T Kreutzer

Name: Digital Business Leadership Digital Transformation Business Model Innovation Agile Organization Change Management Ralph T Kreutzer
SKU: BELL-48049086
Price: 31.00 USD
Availability: InStock
Rating: 4.25 (48 reviews)

SKU: BELL-48049086

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

48 reviews

Digital Business Leadership Digital Transformation Business Model Innovation Agile Organization Change Management Ralph T Kreutzer instant download after payment.

Publisher: Springer

File Extension: PDF

File size: 16.49 MB

Pages: 274

Author: Ralph T. Kreutzer, Tim Neugebauer, Annette Pattloch

Language: English

Year: 2018

Product desciption

Digital Business Leadership Digital Transformation Business Model Innovation Agile Organization Change Management Ralph T Kreutzer by Ralph T. Kreutzer, Tim Neugebauer, Annette Pattloch instant download after payment.

This book provides specialists and executives with a
clear, yet practical set of recommendations to meet the challenges of
digital transformation and ensure long-term success as a leader in a
primarily digital business world. The authors describe the fundamental
principles of digitization and its economic opportunities and risks,
integrating them into a framework of classic and new management methods.
The book also explores how increasing digitization - not only of
communication, but of complete value chains - has led to a need to
establish a digital business leadership. Digitization is changing people
and markets: it causes the upheaval of entire industries, creates new
digital-centric companies, and forces established companies to cope with
the transformation activities associated with these digitization
processes. New approaches and methods have to be learned, tried and
tested patterns of thinking have to be explored, and last but not least,
innovation activities have to be understood as continuous necessities.
At the same time, digital business offers considerable opportunities for
renewing competitive advantages, improving existing process structures
and realigning products, services and business models.