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Digital Channels And Social Media Management In Luxury Markets Fabrizio Mosca

Name: Digital Channels And Social Media Management In Luxury Markets Fabrizio Mosca
SKU: BELL-48049450
Price: 31.00 USD
Availability: InStock
Rating: 4.4 (32 reviews)

SKU: BELL-48049450

$ 31.00 ~~$ 45.00~~ (-31%)

4.4

32 reviews

Digital Channels And Social Media Management In Luxury Markets Fabrizio Mosca instant download after payment.

Publisher: Routledge

File Extension: PDF

File size: 13.64 MB

Pages: 213

Author: Fabrizio Mosca, Chiara Civera

ISBN: 9781138572461, 1138572462

Language: English

Year: 2017

Product desciption

Digital Channels And Social Media Management In Luxury Markets Fabrizio Mosca by Fabrizio Mosca, Chiara Civera 9781138572461, 1138572462 instant download after payment.

In recent years, luxury goods markets have faced
significant changes that have influenced both the dynamics of the
competition, as well as their strategies. The principal changes include
the following: new geographical market development, such as in the Far
East, India, and some parts of Africa (these countries are added to a
list of already relevant countries that are involved in luxury goods
consumption, such as the Emirates, Russia, and South America);diffusion
of new media and new technologies in communication, which is
characterized by a high degree of interaction; the evolution of
distribution channels is underway - these channels are moving towards
new forms of integration that utilize both physical digital channels.
This has forced firms to revise their strategies and implement
multichannel marketing strategies to continue to operate in increasingly
international markets that are characterized by increasingly more
demanding and informed consumers. This book will enable readers to gain a
clear insight into how the luxury goods market operates and amongst
other things, focuses on: recent internet and social media strategies
adopted by luxury companies and their brands;how luxury companies manage
their communication and distribution channels to compete in the market
and the impact of digital marketing on their competition;the main models
of direct and indirect distribution in the digital channels;how
consumers react to multichannel strategies;trends, social commerce and
CSR and how luxury companies react;identifying the different social
media strategies for luxury companies.