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Digital Marketing Global Strategies From The Worlds Leading Experts 1st Edition Yoram Jerry Wind Vijay Mahajan Yoram Wind

Name: Digital Marketing Global Strategies From The Worlds Leading Experts 1st Edition Yoram Jerry Wind Vijay Mahajan Yoram Wind
SKU: BELL-51261774
Price: 31.00 USD
Availability: InStock
Rating: 4.7 (96 reviews)

SKU: BELL-51261774

$ 31.00 ~~$ 45.00~~ (-31%)

4.7

96 reviews

Digital Marketing Global Strategies From The Worlds Leading Experts 1st Edition Yoram Jerry Wind Vijay Mahajan Yoram Wind instant download after payment.

Publisher: John Wiley & Sons, Incorporated

File Extension: PDF

File size: 2.5 MB

Pages: 427

Author: Yoram (Jerry) Wind; Vijay Mahajan; Yoram Wind

ISBN: 9780471008750, 0471008753

Language: English

Year: 2001

Edition: 1

Product desciption

Digital Marketing Global Strategies From The Worlds Leading Experts 1st Edition Yoram Jerry Wind Vijay Mahajan Yoram Wind by Yoram (jerry) Wind; Vijay Mahajan; Yoram Wind 9780471008750, 0471008753 instant download after payment.

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.