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Digital Strategies In A Global Market Navigating The Fourth Industrial Revolution 1st Ed 2021 Natalia Konina

  • SKU: BELL-30064756
Digital Strategies In A Global Market Navigating The Fourth Industrial Revolution 1st Ed 2021 Natalia Konina
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Digital Strategies In A Global Market Navigating The Fourth Industrial Revolution 1st Ed 2021 Natalia Konina instant download after payment.

Publisher: Palgrave Macmillan
File Extension: PDF
File size: 6.51 MB
Pages: 306
Author: Natalia Konina
ISBN: 9783030582661, 3030582663
Language: English
Year: 2021
Edition: 1st ed. 2021

Product desciption

Digital Strategies In A Global Market Navigating The Fourth Industrial Revolution 1st Ed 2021 Natalia Konina by Natalia Konina 9783030582661, 3030582663 instant download after payment.

This book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation, and various kinds of industry. It provides a broad overview of ways that organisations have sought to develop a digital strategy, and explores the challenges and opportunities posed by a rapidly transforming digital world. It draws on European and Russian case studies, with chapters addressing smart cities, corporate governance, the digital single market, and agrobusiness. This book will be of interest to academics and practitioners in management and economics, who are interested in digital strategies performance in global markets.

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