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Digital Technology In Service Encounters Effects On Frontline Employees And Customer Responses Sonja Christbrendemhl

  • SKU: BELL-46098516
Digital Technology In Service Encounters Effects On Frontline Employees And Customer Responses Sonja Christbrendemhl
$ 31.00 $ 45.00 (-31%)

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Digital Technology In Service Encounters Effects On Frontline Employees And Customer Responses Sonja Christbrendemhl instant download after payment.

Publisher: Springer Gabler
File Extension: PDF
File size: 2.25 MB
Pages: 283
Author: Sonja Christ-Brendemühl
ISBN: 9783658378844, 3658378840
Language: English
Year: 2022

Product desciption

Digital Technology In Service Encounters Effects On Frontline Employees And Customer Responses Sonja Christbrendemhl by Sonja Christ-brendemühl 9783658378844, 3658378840 instant download after payment.

Digital technology is disrupting the prerequisites for most firms in the service industry and frequently forces them to reassess the ratio of human interaction and technology use in service encounters. To retain competitiveness, it seems mandatory to increase service encounter efficiency by embedding digital technology into the existing processes. However, there is little empirical evidence on how such technological implementations affect the sentiments, attitudes, and behaviors of frontline employees. Likewise, research on interrelated customer responses is scarce. To address this matter, this book presents four distinct yet related studies to investigate the impact of digital technology on frontline employees, customers, and ultimately service firms. The results and implications provide meaningful insights for theory and practice.

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