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Digital Transformation Management For Agile Organizations A Compass To Sail The Digital World Stefano Bresciani

  • SKU: BELL-48049458
Digital Transformation Management For Agile Organizations A Compass To Sail The Digital World Stefano Bresciani
$ 31.00 $ 45.00 (-31%)

5.0

40 reviews

Digital Transformation Management For Agile Organizations A Compass To Sail The Digital World Stefano Bresciani instant download after payment.

Publisher: Routledge
File Extension: PDF
File size: 9.54 MB
Pages: 211
Author: Stefano Bresciani, Alberto Ferraris, Marco Romano, Gabriele Santoro
ISBN: 9781800431713, 1800431716
Language: English
Year: 2021

Product desciption

Digital Transformation Management For Agile Organizations A Compass To Sail The Digital World Stefano Bresciani by Stefano Bresciani, Alberto Ferraris, Marco Romano, Gabriele Santoro 9781800431713, 1800431716 instant download after payment.

In recent years, luxury goods markets have faced significant
changes that have influenced both the dynamics of the competition, as
well as their strategies. The principal changes include the following:
new geographical market development, such as in the Far East, India, and
some parts of Africa (these countries are added to a list of already
relevant countries that are involved in luxury goods consumption, such
as the Emirates, Russia, and South America);diffusion of new media and
new technologies in communication, which is characterized by a high
degree of interaction; the evolution of distribution channels is
underway - these channels are moving towards new forms of integration
that utilize both physical digital channels. This has forced firms to
revise their strategies and implement multichannel marketing strategies
to continue to operate in increasingly international markets that are
characterized by increasingly more demanding and informed consumers.
This book will enable readers to gain a clear insight into how the
luxury goods market operates and amongst other things, focuses on:
recent internet and social media strategies adopted by luxury companies
and their brands;how luxury companies manage their communication and
distribution channels to compete in the market and the impact of digital
marketing on their competition;the main models of direct and indirect
distribution in the digital channels;how consumers react to multichannel
strategies;trends, social commerce and CSR and how luxury companies
react;identifying the different social media strategies for luxury
companies.

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