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Digital Transformation Of The Hotel Industry Theories Practices And Global Challenges Jorge Marques

  • SKU: BELL-50439708
Digital Transformation Of The Hotel Industry Theories Practices And Global Challenges Jorge Marques
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Digital Transformation Of The Hotel Industry Theories Practices And Global Challenges Jorge Marques instant download after payment.

Publisher: Springer
File Extension: PDF
File size: 6.64 MB
Pages: 272
Author: Jorge Marques, Rui Pedro Marques, (eds.)
ISBN: 9783031316814, 3031316819
Language: English
Year: 2023

Product desciption

Digital Transformation Of The Hotel Industry Theories Practices And Global Challenges Jorge Marques by Jorge Marques, Rui Pedro Marques, (eds.) 9783031316814, 3031316819 instant download after payment.

The hotel industry has gone through important transformations, not only in terms of management and operation but also in terms of interaction with consumers. Technological development and adaptation to the digital era have been one of the greatest challenges for hotels. This book aims to fill the gap in the literature in this specific area of the tourism sector and contribute to a better understanding of trends and challenges in the hotel industry on a global scale.

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