Do it wrong quickly how the web changes the old marketing rules 1st Edition by Mike Moran ISBN 0132255960 9780132255967 by Moran, Mike 9780132255967, 0132255960 instant download after payment.

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ISBN 10: 0132255960 
ISBN 13: 9780132255967
Author: Mike Moran

Praise for Do It Wrong Quickly “What’s the one thing companies care about? Conversion. Getting potential customers to convert into real, actual, customers. But how do you do that in a world of Facebook, Google, YouTube, blogs, and Flickr? Mike Moran shows you how—by trying lots of little things, studying the results, learning quickly from your failures, and doing it all over again. He gives you a framework for getting over your fears of talking with your customers without a committee to protect your behind. Great book.” —Robert Scoble Video blogger of the Scoble Show and Co-author of the top-selling corporate blogging book, Naked Conversations “If you are in an enterprise that has trouble executing fast enough, then act now and read Do It Wrong Quickly. It is extremely common for businesses to identify major areas for improvement or benefit but get mired down in distractions or red tape. Businesses that don’t learn to execute at the speed of business today are just going to be left behind—the same way cars sped past the horse and buggy. Anything worth doing is worth doing wrong.” —Bryan Eisenberg Author of the #1 Wall Street Journal bestseller Waiting for Your Cat to Bark? “Mike Moran is a true Web 2.0 marketing guru. This book is an ideal read for anybody who wants to gain a better understanding of what it takes to be successful and survive in today’s new digital marketing landscape. Mike’s book is a must-read!” —Brian Fitzgerald Director of Digital Media Marketing for the National Football League “Do It Wrong Quickly captures the essence of data-driven approach to Internet marketing success. Accept that you won’t always know the right thing to do, but instead of spending months convincing yourself, just try something and let your customers tell you how wrong it is. Then, fix it and try something else. Mike Moran’s book offers practical examples and terrific tips to transform your marketing to the new way—all while keeping you both interested and amused. If you read only one book on Internet marketing this year, read this one!” —Imran Khan Chief Marketing Officer for E-LOAN “Real insights that are easy and even fun to read. Mike has a wonderful way of seeing the new world for what it really is. Do It Wrong Quickly is a must-read.” —Gideon Sasson Executive Vice President and Chief Information Officer for Charles Schwab

Do it wrong quickly how the web changes the old marketing rules 1st Table of contents:

PART 1: THAT NEWFANGLED MARKETING
Chapter 1 They’re Doing Wonderful Things with Computers

• The New Marketing Communication

• The New Marketing Segmentation

• The New Direct Marketing

• Summary

Chapter 2 New Wine in Old Bottles

• The “Three Rs” of Online Marketing

• The New Marketing Is Not So New

• Summary

Chapter 3 Marketing Is a Conversation

• Starting the Conversation

• Learning to Listen

• Getting Introduced to Others

• Summary

PART 2: THAT NEWFANGLED DIRECT MARKETING
Chapter 4 Going Over to the Dark Side

• Find Your Purpose

• Measure Your Customer Activity

• Measure Your Customer Relationships

• Summary

Chapter 5 The New Customer Relations

• The Look and Feel

• The Sights and Sounds

• The Touch

• Summary

Chapter 6 Customers Vote with Their Mice

• Where Do You Start?

• How Do You Know How Wrong It Is?

• How Do You Speed Up?

• Summary

PART 3: THAT NEWFANGLED YOU
Chapter 7 This Doesn’t Work for Me

• The Reasons Why Not

• Fear

• Change

• Summary

Chapter 8 This Won’t Work Where I Work

• Leading People to Change

• Specialist Disease

• Personality Parade

• Summary

Chapter 9 This Stuff Changes Too Fast

• How Do You Cope with Change?

• What’s Changing?

• How Do You Keep Up?

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Tags: Mike Moran, wrong, changes