Doing Business Internationally Second Edition The Guide To Crosscultural Success 2nd Edition Danielle Walker by Danielle Walker, Thomas Walker, Danielle Medina Walker 9780071378321, 0071378324 instant download after payment.

The book starts slowly and it has some useless information. It basically tries to convince the reader that understanding other cultures is important. Well, if I didn't think so, I wouldn't have bought the book in the first place. Then, there is some generalities about business, wrapped up in a lot of business/MBA BS. But it gets better. Then, they lay out a method of classifying cultures with several measures that do make sense. Then, there is a quick survey of several cultures. This section is extremely useful. I grew up in France but I have now lived in the US for 6 years. Their analysis is true, but it also puts a structure on the observations I made. Working with Chinese, Japanese, and Korean folks, I agree with their presentation. Form inside or outside a culture, it helps understanding how you react, and how other people react. The book doesn't make value judgments on cultures peculiarities, just gives the information. I would say it's a must read, especially when it is below 20 bucks. Just skip the beginning.