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Doing Business Successfully In China 1st Mona Chung

  • SKU: BELL-4675616
Doing Business Successfully In China 1st Mona Chung
$ 31.00 $ 45.00 (-31%)

5.0

18 reviews

Doing Business Successfully In China 1st Mona Chung instant download after payment.

Publisher: Chandos Publishing
File Extension: PDF
File size: 1.42 MB
Pages: 246
Author: Mona Chung
ISBN: 9781843345497, 1843345498
Language: English
Year: 2011
Edition: 1st

Product desciption

Doing Business Successfully In China 1st Mona Chung by Mona Chung 9781843345497, 1843345498 instant download after payment.

Despite the overwhelming importance of the Chinese economy to the success of Western economies, there has yet to be an examination of why Western companies have had difficulties in doing business with the Chinese. A significant barrier that companies have difficulty to overcome is the effective communication with their Chinese counter parts. This major impediment is caused by no understanding of the cultural differences between the Chinese and Western business cultures. This book offers the solution to this problem: the bi-cultural personnel.
  • The first book presented by a true bi-cultural consultant and researcher who has depth knowledge in the understanding of both the Australian and Chinese markets, culture and more importantly the behavioural pattern of people from both sides of the businesses
  • Provides a totally new perspective for business managers and entrepreneurs to find out how to avoid the same fate as has befallen so many failed enterprises
  • The new perspective is to highlight the acceptance of cultural differences as the focus for devising and implementing successful strategy

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