Doing Social Psychology Research 1st Edition Glynis M Breakwell by Glynis M. Breakwell 9781405108126, 1405108126 instant download after payment.

• A student-friendly introduction to the data collection methods and data analyses used in social psychology.
  
• Describes the principal research methods and shows how they can be applied to particular research questions.
  
• Each chapter is written by a psychologist well known for using the method they describe.
  
• Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings.
  
• Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics.
  
• Includes step-by-step exercises for students and notes for course leaders.