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Driving Demand Transforming B2b Marketing To Meet The Needs Of The Modern Buyer Carlos Hidalgo

SKU: BELL-5382920

$ 31.00 ~~$ 45.00~~ (-31%)

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Driving Demand Transforming B2b Marketing To Meet The Needs Of The Modern Buyer Carlos Hidalgo instant download after payment.

Publisher: Springer

File Extension: PDF

File size: 1.41 MB

Pages: 204

Author: Carlos Hidalgo

ISBN: 9781137526809, 9781349559060, 9785320156583, 9781137526786, 1137526807, 1349559067, 5320156588, 1137526785

Language: English

Year: 2015

Product desciption

Driving Demand Transforming B2b Marketing To Meet The Needs Of The Modern Buyer Carlos Hidalgo by Carlos Hidalgo 9781137526809, 9781349559060, 9785320156583, 9781137526786, 1137526807, 1349559067, 5320156588, 1137526785 instant download after payment.

Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.