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Dynamics Of Mass Communication Media In Transition 12th Edition Joseph R Dominick

SKU: BELL-36047262

$ 31.00 ~~$ 45.00~~ (-31%)

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Dynamics Of Mass Communication Media In Transition 12th Edition Joseph R Dominick instant download after payment.

Publisher: McGraw-Hill Education

File Extension: PDF

File size: 89.2 MB

Pages: 496

Author: Joseph R Dominick

ISBN: 9780073526195, 9782011048516, 0073526193, 2011048516

Language: English

Year: 2012

Edition: 12

Product desciption

Dynamics Of Mass Communication Media In Transition 12th Edition Joseph R Dominick by Joseph R Dominick 9780073526195, 9782011048516, 0073526193, 2011048516 instant download after payment.

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers’ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.