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EbookBell Team
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0 reviewsISBN 13: 9780230537378
Author: Magnus Bostrom, Mikael Klintman
Introduction: Green Consumerism, Green Labelling?
The Historical Context — Key Trends
Green Labels and Other Eco-Standards: A Definition
The Consumers’ Role: Trusting, Reflecting or Influencing?
Our Cases
Sceptical and Encouraging Arguments
Policy Contexts and Labelling
Three Framing Strategies: From a Complex Reality to a Categorical Label
Organizing the Labelling
Dealing with Mutual Mistrust
Green Labelling and Green Consumerism: Challenges and Horizons
Tags: Magnus Bostrom, Mikael Klintman, Standards, Labelling