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Ecommerce Website Optimization Dan Croxenjohn Johann Van Tonder

Name: Ecommerce Website Optimization Dan Croxenjohn Johann Van Tonder
SKU: BELL-43625646
Price: 31.00 USD
Availability: InStock
Rating: 4.25 (28 reviews)

SKU: BELL-43625646

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

28 reviews

Ecommerce Website Optimization Dan Croxenjohn Johann Van Tonder instant download after payment.

Publisher: Kogan Page

File Extension: AZW3

File size: 2.83 MB

Pages: 288

Author: Dan Croxen-John, Johann Van Tonder

ISBN: 9781789664454, 9781789664423, 9781789664430, 1789664454, 178966442X, 1789664438

Language: English

Year: 2020

Product desciption

Ecommerce Website Optimization Dan Croxenjohn Johann Van Tonder by Dan Croxen-john, Johann Van Tonder 9781789664454, 9781789664423, 9781789664430, 1789664454, 178966442X, 1789664438 instant download after payment.

Conversion rate optimization (CRO) is a complex field and one that is rapidly evolving. It's about understanding people and their behaviour, not simply website visits. E-commerce Website Optimization provides an all-encompassing guide, explaining the how and why, before focusing on techniques and tools to increase the percentage of visitors who buy from the site, and subsequently the amount that these visitors spend when they buy. Grounded in best-practice theory and research, it brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites.
In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.