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Effective Personal Communication Skills For Public Relations Pr In Practice Illustrated Edition Andy Green

  • SKU: BELL-1308788
Effective Personal Communication Skills For Public Relations Pr In Practice Illustrated Edition Andy Green
$ 31.00 $ 45.00 (-31%)

4.1

100 reviews

Effective Personal Communication Skills For Public Relations Pr In Practice Illustrated Edition Andy Green instant download after payment.

Publisher: Kogan Page
File Extension: PDF
File size: 35.62 MB
Pages: 235
Author: Andy Green
ISBN: 9780749444075, 074944407X
Language: English
Year: 2006
Edition: illustrated edition

Product desciption

Effective Personal Communication Skills For Public Relations Pr In Practice Illustrated Edition Andy Green by Andy Green 9780749444075, 074944407X instant download after payment.

Make ideas contagious through every channel of communication Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase "meme" to describe a self-replicating unit of cultural information, Andy Green shows how contagious ideas --or memes -- can spread through PR communications like a virus. This stimulating, original book shows how to harness the power of communication to send out a message not just virally, but through online traditional channels as well.

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