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Electronic Commerce 11th Gary P Schneider

  • SKU: BELL-10011070
Electronic Commerce 11th Gary P Schneider
$ 31.00 $ 45.00 (-31%)

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Electronic Commerce 11th Gary P Schneider instant download after payment.

Publisher: Cengage Learning
File Extension: PDF
File size: 12.79 MB
Pages: 602
Author: Gary P. Schneider
ISBN: 9781285425436, 128542543X
Language: English
Year: 2014
Edition: 11th

Product desciption

Electronic Commerce 11th Gary P Schneider by Gary P. Schneider 9781285425436, 128542543X instant download after payment.

E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the 2009 recession on electronic commerce, its role is even more critical. Packed with the most cutting-edge coverage available, ELECTRONIC COMMERCE, 10e equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, and the latest development in online payment processing systems.

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