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Emerging Media Communication And The Media Economy Of The Future 1st Edition Axel Zerdick

  • SKU: BELL-4238932
Emerging Media Communication And The Media Economy Of The Future 1st Edition Axel Zerdick
$ 31.00 $ 45.00 (-31%)

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Emerging Media Communication And The Media Economy Of The Future 1st Edition Axel Zerdick instant download after payment.

Publisher: Springer-Verlag Berlin Heidelberg
File Extension: PDF
File size: 4.44 MB
Pages: 402
Author: Axel Zerdick, Arnold Picot, Klaus Schrape, Jean-Claude Burgelman, Roger Silverstone PhD, Valerie Feldmann M.A., Christian Wernick, Carolin Wolff MBR (eds.)
ISBN: 9783540231387, 9783540269526, 3540231382, 3540269525
Language: English
Year: 2005
Edition: 1

Product desciption

Emerging Media Communication And The Media Economy Of The Future 1st Edition Axel Zerdick by Axel Zerdick, Arnold Picot, Klaus Schrape, Jean-claude Burgelman, Roger Silverstone Phd, Valerie Feldmann M.a., Christian Wernick, Carolin Wolff Mbr (eds.) 9783540231387, 9783540269526, 3540231382, 3540269525 instant download after payment.

After the very successful ECC-Book on "E-conomy" this new report of the European Communication Council (ECC) analyzes from various perspectives the profound societal and economical change of the media economy, initiated by digitalization and networking. Against the background of the current media history, it highlights for example the role of the Internet hype as a pathfinder in a modified media society. The key question is concerned with how the medial future will be like. The report examines effects and new perspectives in the area of economy, society, and politics. The aspects of behavior, business models, legal and regulation questions, self-conception of society and media economy are mooted by international authors to enhance the reader's understanding of the medial future and to disclose options for action.

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