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Emerging Trends Threats And Opportunities In International Marketing What Executives Need To Know First Edition Michael R Czinkota

  • SKU: BELL-58318240
Emerging Trends Threats And Opportunities In International Marketing What Executives Need To Know First Edition Michael R Czinkota
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Emerging Trends Threats And Opportunities In International Marketing What Executives Need To Know First Edition Michael R Czinkota instant download after payment.

Publisher: Business Expert Press
File Extension: PDF
File size: 2.45 MB
Pages: 378
Author: Michael R. Czinkota, Michael Czinkota, Ilkka A. Ronkainen, Masaaki Kotabe
ISBN: 9781606490358, 9781606490365, 9781780344256, 1606490354, 1606490362, 1780344252
Language: English
Year: 2009
Edition: First Edition

Product desciption

Emerging Trends Threats And Opportunities In International Marketing What Executives Need To Know First Edition Michael R Czinkota by Michael R. Czinkota, Michael Czinkota, Ilkka A. Ronkainen, Masaaki Kotabe 9781606490358, 9781606490365, 9781780344256, 1606490354, 1606490362, 1780344252 instant download after payment.

This book constitutes a timely compilation of work addressing marketing inan uncertain world, competition from emerging and re-emerging markets, global sourcing, and the meeting of old and new global challenges. The context of international business has evolved over the years, and has always reflected the climate of the time.

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