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Emotion By Design Greg Hoffman

SKU: BELL-56706802

$ 31.00 ~~$ 45.00~~ (-31%)

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Emotion By Design Greg Hoffman instant download after payment.

Publisher: Grand Central Publishing

File Extension: EPUB

File size: 6.43 MB

Author: Greg Hoffman

Language: English

Year: 2022

Product desciption

Emotion By Design Greg Hoffman by Greg Hoffman instant download after payment.

Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns.

In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles:

Creativity is a Team Sport

Dare to be Remembered

Leave a Legacy, Not Just a Memory

Over the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman led teams in...