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Encyclopedia Of Political Communication Dr Lynda Lee Kaid Christina Holtzbacha

Name: Encyclopedia Of Political Communication Dr Lynda Lee Kaid Christina Holtzbacha
SKU: BELL-1313364
Price: 31.00 USD
Availability: InStock
Rating: 4 (86 reviews)

SKU: BELL-1313364

$ 31.00 ~~$ 45.00~~ (-31%)

4.0

86 reviews

Encyclopedia Of Political Communication Dr Lynda Lee Kaid Christina Holtzbacha instant download after payment.

Publisher: Sage Publications, Inc

File Extension: PDF

File size: 32.08 MB

Pages: 985

Author: Dr. Lynda Lee Kaid, Christina Holtz-Bacha

ISBN: 9781412917995, 1412917999

Language: English

Year: 2007

Product desciption

Encyclopedia Of Political Communication Dr Lynda Lee Kaid Christina Holtzbacha by Dr. Lynda Lee Kaid, Christina Holtz-bacha 9781412917995, 1412917999 instant download after payment.

The Encyclopedia of Political Communication discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. With nearly 600 entries, this resource pays considerable attention to important political messages such as political speeches, televised political advertising, political posters and print advertising, televised political debates, and Internet sites. The audiences for political communications are also central, necessitating concentration on citizen reactions to political messages, how the general public and voters in democratic systems respond to political messages, and the effects of all types of media and message types.