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EbookBell Team
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ISBN 10: 0833041568
ISBN 13: 978-0833041562
Author: Todd Helmus, Christopher Paul, Russell Glenn
Enlisting Madison Avenue extracts lessons from business practices and adapts them to U.S. military efforts in a unique approach to shaping the attitudes and behavior of local populations in a theater of operations. Foremost among these lessons are the concepts of branding, customer satisfaction, and segmentation of the target audience, all of which serve to maximize the impact and improve the outcome of U.S. shaping efforts.
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Todd Helmus, Christopher Paul, Russell Glenn, Enlisting Madison Avenue
