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Enlisting Madison Avenue The Marketing Approach To Earning Popular Support In Theaters Of Operation 1st Edition Todd C Helmus

  • SKU: BELL-2161364
Enlisting Madison Avenue The Marketing Approach To Earning Popular Support In Theaters Of Operation 1st Edition Todd C Helmus
$ 31.00 $ 45.00 (-31%)

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Enlisting Madison Avenue The Marketing Approach To Earning Popular Support In Theaters Of Operation 1st Edition Todd C Helmus instant download after payment.

Publisher: Rand Publishing
File Extension: PDF
File size: 1.4 MB
Pages: 239
Author: Todd C. Helmus
ISBN: 0833041568, 9780833041562
Language: English
Year: 2007
Edition: 1

Product desciption

Enlisting Madison Avenue The Marketing Approach To Earning Popular Support In Theaters Of Operation 1st Edition Todd C Helmus by Todd C. Helmus 0833041568, 9780833041562 instant download after payment.

Enlisting Madison Avenue extracts lessons from business practices and adapts them to U.S. military efforts in a unique approach to shaping the attitudes and behavior of local populations in a theater of operations. Foremost among these lessons are the concepts of branding, customer satisfaction, and segmentation of the target audience, all of which serve to maximize the impact and improve the outcome of U.S. shaping efforts.

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