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Enterprise Marketing Management The New Science Of Marketing 1st Dave Sutton

  • SKU: BELL-1477324
Enterprise Marketing Management The New Science Of Marketing 1st Dave Sutton
$ 31.00 $ 45.00 (-31%)

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Enterprise Marketing Management The New Science Of Marketing 1st Dave Sutton instant download after payment.

Publisher: Wiley
File Extension: PDF
File size: 1.45 MB
Pages: 241
Author: Dave Sutton, Tom Klein
ISBN: 9780471267720, 0471267724
Language: English
Year: 2003
Edition: 1st

Product desciption

Enterprise Marketing Management The New Science Of Marketing 1st Dave Sutton by Dave Sutton, Tom Klein 9780471267720, 0471267724 instant download after payment.

Sutton and Kline have redefined the domain of marketing. Because of this one book the discipline will never be the same. Their new discipline of enterprise marketing finally will achieve the broad reach across organizations that has been so elusive until now. Enterprise Marketing Management does even more for Chief Marketing Officers. It gives them a road map into the board room, with step-by-step directions for reclaiming their rightful place at the table.

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