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Entrepreneurial Action A Step By Step Approach To Starting Your Own Business Bob Caspe

SKU: BELL-6618354

$ 31.00 ~~$ 45.00~~ (-31%)

4.7

86 reviews

Entrepreneurial Action A Step By Step Approach To Starting Your Own Business Bob Caspe instant download after payment.

Publisher: The Caspe Group

File Extension: PDF

File size: 2.51 MB

Pages: 265

Author: Bob Caspe

Language: English

Year: 2009

Product desciption

Entrepreneurial Action A Step By Step Approach To Starting Your Own Business Bob Caspe by Bob Caspe instant download after payment.

This textbook was created by Bob Caspe for the graduate course called "Marketing for Entrepreneurs" that he taught at Babson College and other graduate universities as part of MBA programs in Entrepreneurship. The course and textbook are designed to help an entrepreneur understand how to build an effective marketing campaign for a small company. Many other small company issues are discussed ranging from leadership to raising money. The book is based upon real world experiences and practical advice.
"Entrepreneurial Action" has been acclaimed by both MBA and undergraduate students as the definitive text on small company development.