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Entrepreneurial Icebreakers Conquering International Markets From Transition Economies Julia Prats

  • SKU: BELL-5220446
Entrepreneurial Icebreakers Conquering International Markets From Transition Economies Julia Prats
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Entrepreneurial Icebreakers Conquering International Markets From Transition Economies Julia Prats instant download after payment.

Publisher: Palgrave Macmillan
File Extension: PDF
File size: 2.71 MB
Pages: 432
Author: Julia Prats, Marc Sosna, Sylwia Sysko-Romanczuk
ISBN: 9781137446305, 1137446307
Language: English
Year: 2014

Product desciption

Entrepreneurial Icebreakers Conquering International Markets From Transition Economies Julia Prats by Julia Prats, Marc Sosna, Sylwia Sysko-romanczuk 9781137446305, 1137446307 instant download after payment.

How can entrepreneurial ventures started in difficult transition economy contexts conquer international markets and eventually compete at world-class level? With this book, readers can follow the footsteps of 15 internationally successful companies from ten different Central and Eastern European countries and Russia which started in weak and uinstable geopolitical conditions, and were able to scale internationally and compete at their industries' forefronts. These ''Entrepreneurial Icebreakers'' are the change agents of transition economies and have created international pathways for themselves and others. This book presents key insights about the challenges and the approaches they applied. All companies are featured in 15 teachable case studies – ready to use in entrepreneurship and strategy courses – that represent a broad level of diversity with regard to countries, industries, topics, growth phases, challenges and internationalization strategies.

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