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Essays On Congruence Theory In Marketing Special Focus On Digital Products And Webstores Robr Rollin

SKU: BELL-46507420

$ 31.00 ~~$ 45.00~~ (-31%)

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Essays On Congruence Theory In Marketing Special Focus On Digital Products And Webstores Robr Rollin instant download after payment.

Publisher: Springer Gabler

File Extension: PDF

File size: 1.44 MB

Pages: 176

Author: Robér Rollin

ISBN: 9783658393632, 3658393637

Language: English

Year: 2022

Product desciption

Essays On Congruence Theory In Marketing Special Focus On Digital Products And Webstores Robr Rollin by Robér Rollin 9783658393632, 3658393637 instant download after payment.

Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Their consumption primarily fulfills hedonic needs. Before purchasing, a consumer's interaction with a digital product is always mediated by technology. Therefore, consumers cannot directly judge the quality through "touch and feel" experiences. This book diminishes the ability to evaluate digital products. Therefore his thesis seeks to answer which product attributes have an impact on consumers' product evaluation, and purchase intention.