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Essentials Of Contemporary Advertising 2nd Edition William Arens

  • SKU: BELL-10948814
Essentials Of Contemporary Advertising 2nd Edition William Arens
$ 31.00 $ 45.00 (-31%)

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Essentials Of Contemporary Advertising 2nd Edition William Arens instant download after payment.

Publisher: McGraw-Hill Education
File Extension: PDF
File size: 26.15 MB
Pages: 608
Author: William Arens, David Schaefer, Michael Weigold
ISBN: 9780073380971, 0073380970
Language: English
Year: 2008
Edition: 2

Product desciption

Essentials Of Contemporary Advertising 2nd Edition William Arens by William Arens, David Schaefer, Michael Weigold 9780073380971, 0073380970 instant download after payment.

Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

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