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Essentials Of Marketing Research 6th Edition 6th Joseph F Hair

  • SKU: BELL-56882894
Essentials Of Marketing Research 6th Edition 6th Joseph F Hair
$ 31.00 $ 45.00 (-31%)

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Essentials Of Marketing Research 6th Edition 6th Joseph F Hair instant download after payment.

Publisher: McGraw-Hill Education
File Extension: PDF
File size: 18.6 MB
Pages: 449
Author: Joseph F. Hair, David J. Ortinau, Dana E. Harrison
ISBN: 9781266261503, 1266261508
Language: English
Year: 2023
Edition: 6th

Product desciption

Essentials Of Marketing Research 6th Edition 6th Joseph F Hair by Joseph F. Hair, David J. Ortinau, Dana E. Harrison 9781266261503, 1266261508 instant download after payment.

9781266261503EAN international edition of Essentials of Marketing Research 6th Edition By Joseph F. Hair, David J. Ortinau, Dana E. Harrison*****Student textbook only. No Connect Access Code included*******Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included.


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