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European Consumers In The Digital Era Implications Of Technology Media And Culture On Consumer Behavior Malgorzata Bartosikpurgat

  • SKU: BELL-44939328
European Consumers In The Digital Era Implications Of Technology Media And Culture On Consumer Behavior Malgorzata Bartosikpurgat
$ 31.00 $ 45.00 (-31%)

4.1

70 reviews

European Consumers In The Digital Era Implications Of Technology Media And Culture On Consumer Behavior Malgorzata Bartosikpurgat instant download after payment.

Publisher: Routledge
File Extension: PDF
File size: 5.8 MB
Pages: 216
Author: Malgorzata Bartosik-Purgat, Nela Filimon
ISBN: 9781032204611, 9781032204666, 1032204613, 1032204664
Language: English
Year: 2022

Product desciption

European Consumers In The Digital Era Implications Of Technology Media And Culture On Consumer Behavior Malgorzata Bartosikpurgat by Malgorzata Bartosik-purgat, Nela Filimon 9781032204611, 9781032204666, 1032204613, 1032204664 instant download after payment.

This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.

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