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European Journal Of Marketing Trust Current Thinking And Future Research David C Arnott

Name: European Journal Of Marketing Trust Current Thinking And Future Research David C Arnott
SKU: BELL-1792254
Price: 31.00 USD
Availability: InStock
Rating: 4.7 (36 reviews)

SKU: BELL-1792254

$ 31.00 ~~$ 45.00~~ (-31%)

4.7

36 reviews

European Journal Of Marketing Trust Current Thinking And Future Research David C Arnott instant download after payment.

Publisher: Emerald Group Publishing Limited

File Extension: PDF

File size: 2.37 MB

Pages: 265

Author: David C. Arnott, David Wilson

Language: English

Year: 2007

Volume: 41

Product desciption

European Journal Of Marketing Trust Current Thinking And Future Research David C Arnott by David C. Arnott, David Wilson instant download after payment.

The primary purpose of this text is to introduce the special issue on trust in marketing and the selected papers. However, it has a secondary objective of acting as a brief introduction to the concept of trust, of highlighting the scope and scale of research into the concept in a range of disciplines, and of stimulating more research in areas identified as still being under‐explored.