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4.1
40 reviewsISBN 10: 3834962355
ISBN 13: 978-3834962355
Author: Dirk Morschett, Thomas Foscht, Thomas Rudolph, Peter Schnedlitz, Hanna Schramm-Klein, Bernhard Swoboda
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.
Why does Segmentation Matter? Using Mixed Methodology to Identify Market Segments
Jaime R.S. Fonseca
RFID-Based Tracking of Shopping Behaviour at the Point of Sale – Possibilities and Limitations
Günter Silberer, Stefan Friedemann
Prospects for PoS Market Research with RFID Technology: Examination of Consumers' In-Store Shopping Processes
Thorsten Blecker, Carsten Rasch, Thorsten Teichert
In-Store Logistics Processes in Austrian Retail Companies
Alexander Trautrims, David B. Grant, Peter Schnedlitz
Ethical Sourcing – Choice of Sourcing Strategies and Impact on Performance of the Firm in German Retailing
Jonas Bastian, Joachim Zentes
Retailing in India – Background, Challenges, Prospects
Doreén Pick, Daniel Müller
Retail in Poland – New Challenges and New Strategies
european retail research
european retail stores
european retail stocks
european retail etf
europe retail sales
Tags: Dirk Morschett, Thomas Foscht, Thomas Rudolph, Peter Schnedlitz, Hanna Schramm Klein, Bernhard Swoboda, European Retail Research, 2011 Volume
