Events, including repeat annual events, have the unique ability to drive sustainable tourism to certain areas and regions and to generate economic benefits for local communities. The events industry has grown dramatically over the last several decades, and there has been increased participation from governments, local communities, and private sectors. This new volume offers a wide variety of research, experience, and examples of events in Asia, including business meetings and conferences; destination weddings; carnivals; food and art festivals; music festivals and concerts; cultural and traditional events; religious and spiritual gatherings; sports events; and more.

The authors, from various parts of Asia, give illustrative examples from various countries, such as India, Sri Lanka, Turkey, Malaysia, Uzbekistan, and Kyrgyzstan. The diverse perspectives are those from stakeholders, travelers, researchers, academicians, professionals in the event and tourism industry, and the community. The chapters in Event Tourism in Asian Countries: Challenges and Prospects cover the changing trends in the event tourism industry, the influence and role of social media and other technology, the contribution of women in events and festivals, and the impact of event tourism in economic development on local communities.

Addressing the issues, challenges, and future of event tourism and management, this new volume will valuable addition to the library of event professionals, hospitality and tourism researchers, community development managers, and others in Asia and elsewhere.