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Exploring Innovation 3 David Smith

  • SKU: BELL-23490198
Exploring Innovation 3 David Smith
$ 31.00 $ 45.00 (-31%)

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Exploring Innovation 3 David Smith instant download after payment.

Publisher: McGraw-Hill Education / Europe, Middle East & Africa
File Extension: PDF
File size: 9.53 MB
Pages: 360
Author: David Smith
ISBN: 9780077158392, 0077158393
Language: English
Year: 2015
Edition:

Product desciption

Exploring Innovation 3 David Smith by David Smith 9780077158392, 0077158393 instant download after payment.

The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life.
The new edition has been fully revised and updated with a more intuitive structure to now feature:
  • A greater emphasis on what innovation involves.
  • A new chapter on Value Capture.
  • Expanded coverage on Services and Process Innovations.
  • Two new chapters covering Global and Green trends in innovation.
  • 8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.

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