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Fascinate Revised And Updated How To Make Your Brand Impossible To Resist Revised And Updated Sally Hogshead

SKU: BELL-5908200

$ 31.00 ~~$ 45.00~~ (-31%)

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Fascinate Revised And Updated How To Make Your Brand Impossible To Resist Revised And Updated Sally Hogshead instant download after payment.

Publisher: Harper Business

File Extension: EPUB

File size: 5.06 MB

Pages: 352

Author: Sally Hogshead

ISBN: 9780062206480, 0062206486

Language: English

Year: 2016

Edition: Revised and updated

Product desciption

Fascinate Revised And Updated How To Make Your Brand Impossible To Resist Revised And Updated Sally Hogshead by Sally Hogshead 9780062206480, 0062206486 instant download after payment.

Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand become impossible to resist? Marketer Sally Hogshead reveals the surprising answers. Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead's latest research on the science of fascination. Incorporating original case studies, she gives you the exact words you need to capture the attention of a distracted world. Dive into the science of fascination and learn how to increase prices, build revenue, get better leads, and attract raving fans.