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EbookBell Team
4.7
26 reviews
ISBN 10: 9351952754
ISBN 13: 9789351952756
Author: Aashish Chopra
Viral marketing should not be a happy accident Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on: HOW TO GRAB EYEBALLS in a sea of content; HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned); WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks; HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity. For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success
PART I: THE BIG PICTURE
Massive Opportunity for Marketing
Challenge: Competing with Goldfish
PART II: METHOD TO THE MADNESS
Secret #1 Make It Share-Worthy
Secret #2 How to Pick Share-Worthy Topics
Secret #3 Move Fast and Engage
Secret #4 Storytelling Beats Production Value
Secret #5 Make for Mobile
Secret #6 Think Conversations Before Campaigns
Secret #7 Distribution Is Everything
Secret #8 Don’t Make an Ad
Secret #9 Experimenting and Return on Investments
PART III: KICK-START YOUR ENGINE
What about B2B?
Personal Branding: Kill Job Insecurity
Last Words
Acknowledgements
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Tags: Aashish Chopra, Cheap, Game
